Creating a world-class customer experience at The Range
Our new case study provides an insightful look at one of our most ambitious projects — the complete transformation of catering at The Range.
The trouble with inconsistent cafés
The Range is one of the fastest-growing retailers in the UK, with more than 130 stores nationwide. Its ethos has always been to bring customers high-quality homeware, along with a great in-store experience.
Despite the store’s successes, it was facing the challenge of running a large number of in-store cafés — none of which were standardised. This made it difficult for The Range to offer the consistently great customer experience that it wanted to.
A complete overhaul
To overcome this challenge, The Range came to us for help.
We worked with the retailer to create Dee Dee’s — a café concept that would stand up to any high-street offering. And the bold new brand was just the start.
Our work with The Range included a complete overhaul of every one of its cafés. From décor and cookware to staff rotas and menus — we completely transformed its entire foodservice operation.
Since opening Dee Dee’s, The Range has seen a 5.5 per cent increase in revenue from its cafés, and its net promoter score has skyrocketed from 3.8 to 32.53. All in the space of six months.
What’s more, The Range is so happy with these results that it’s extended its contact with us to 2020.
Get the whole story
This has just been a glimpse into the innovative ideas and hard work that went into transforming the in-store catering at The Range. To discover the entire story, make sure to
read the case study today.